Cell Phone Technology Adoption Life Cycle

I interviewed my friend Anna Retherford. She owns an LG vx3800, which came out in Q2 2006. She uses it for voice calls, alarm clock, photos (which she admits to rarely using), and voice mail. Based on this, Anna would be in the late majority. She only uses the most basic features and mostly ignores the phone's other options. To her, the phone serves it's base function well and is not needed to perform anything extra.

When asked which phone she would want if money was not an issue, Anna said she wanted "a slim blackberry." When prompted to be a bit more specific, she said she would like it to be "fancy" with internet access and good photo capabilities, and possibly a QWERTY keyboard. Because of her vague reply and lack of interest in new and popular features such as touchscreens, mp3 players, and GPS navigation, I would still categorize Anna as the late majority. Nonetheless, I feel that she has moved further away from the laggard stage and closer to the early majority.